How To Make Your Home Stand Out Online

As COVID-19 has swept the world every industry is adapting and changing, and real estate is no different. With property showings moving online, how can you make your home stand out on the screen?

There is a lot of uncertainty surrounding the future and common in-person events may be postponed for a long time, so if a packed open house was part of your selling strategy, then you may have to rethink.

Online listings are more important than ever, so here are some tips to increase your home’s appeal on the screen.

Staging your home

Similar to a regular home staging approach, the first step is to declutter. Put away everything that is lying around on the counters and floors, and take down pictures that are particularly personal. You don’t want to erase all the personality, just make sure that the space feels neutral so potential buyers can imagine themselves living there.

The difference in staging for online comes when considering the layout of your space. How your room is arranged may look good in person, but it might not maximize the space on screen. Take some test photos, and if you’re planning a video tour, create a mock video walkthrough to see if you have enough space to walk through the property while allowing it to look its best.

Finally, clean and dust everything and replace all lightbulbs so that the rooms are as bright as can be.

Filling the space

If your home is currently empty without any furniture, you have a couple of options. You could leave it empty, however, staged homes have been known to sell faster. Or you could purchase furniture if it’s possible for safe delivery.

A few key pieces such as a couch, table, and rug will show your room to scale and allow the space to look its best. You can then sell or donate the pieces following the sale if you don’t want to keep them.

Finally, you could consider virtual staging, which digitally adds furniture to your space. This has come on a long way in recent years and can make your home look very attractive.

Showing your home

Now your home is looking its best you can start capturing it. Speak to your Realtor and get their advice on the best way to capture your home. Experiment with angles and try to show your home in the best light with the most space. Your agent will guide you through the best way to conduct a video walkthrough and can assist you in creating a virtual tour on Facebook Live or through virtual meetings like Zoom. During this time, real estate is deemed an essential service, so we are here to help you with every step along the way!

With so much uncertainty it’s important to stay informed on changes as they happen. Get in touch with one of our local Realtors to find out what’s happening in the Whistler real estate market and how it applies to your unique situation.